Harman Kardon Automotive UX Optimization
What: Redesign and optimize the Automotive section of harmankardon.com to improve clarity, navigation, and engagement, making it easier for Original Equipment Manufacturers, customers, and enthusiasts to understand and connect with Harman’s premium audio solutions.
Why: The existing pages were content-heavy and difficult to navigate, limiting user engagement and brand impact. A clearer, more intuitive UX was essential to differentiate Harman in the premium car audio market, strengthen OEM partnerships, and build long-term customer loyalty.
How: Conducted research with OEMs, drivers, and audio enthusiasts to guide design decisions. Streamlined content into structured flows with visuals, demos, and interactive tools, improved mobile performance, and added clearer OEM and consumer conversion paths.
Insights & Impact: Projected to boost engagement with longer time on page (+30–50%) and lower bounce rates (–20–30%). Clearer calls to action are expected to double OEM leads within a year and drive 2–4% annual sales growth, reinforcing Harman’s premium brand positioning.
